In this case, Leathern said blocking ad-buying is meant to change the economic incentives. Facebook is concerned that “there are Pages posting this information that are using Facebook Ads to build audiences” to spread false news. By changing the ad policy, Facebook makes it harder for companies to attract that audience. Facebook isn’t specifying the exact numbers of disputed links a Page can share before it gets blocked — after all, the company doesn’t want people to try to game the system — but Leathern said, “Obviously, it’s not a single instance. It’s a repeated pattern of misinformation.” He also noted that the ban on buying ads isn’t necessarily permanent. If a Page stops sharing false stories, it should eventually be able to buy ads again.
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In this case, Leathern said blocking ad-buying is meant to change the economic incentives. Facebook is concerned that “there are Pages posting this information that are using Facebook Ads to build audiences” to spread false news. By changing the ad policy, Facebook makes it harder for companies to attract that audience. Facebook isn’t specifying the exact numbers of disputed links a Page can share before it gets blocked — after all, the company doesn’t want people to try to game the system — but Leathern said, “Obviously, it’s not a single instance. It’s a repeated pattern of misinformation.” He also noted that the ban on buying ads isn’t necessarily permanent. If a Page stops sharing false stories, it should eventually be able to buy ads again.