The company has already been working with outside fact-checkers like Snopes and the AP to flag inaccurate news stories. (These aren’t supposed to be stories that are disputed for reasons of opinion or partisanship, but rather outright hoaxes and lies.) It also says that when a story is marked as disputed, the link can can no longer be promoted through Facebook ads. The next step, which the company is announcing today, involves stopping Pages that regularly share these stories from buying any Facebook ads at all, regardless of whether or not the ad includes a disputed link.
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The company has already been working with outside fact-checkers like Snopes and the AP to flag inaccurate news stories. (These aren’t supposed to be stories that are disputed for reasons of opinion or partisanship, but rather outright hoaxes and lies.) It also says that when a story is marked as disputed, the link can can no longer be promoted through Facebook ads. The next step, which the company is announcing today, involves stopping Pages that regularly share these stories from buying any Facebook ads at all, regardless of whether or not the ad includes a disputed link.